Creating a label is more than just designing a sticker—it’s crafting a first impression. Whether you're launching a new product or refreshing an existing one, your label plays a critical role in telling your brand story and persuading customers. At AA Labels, we combine design expertise with high-quality printing to help you create labels that don’t just look good—they perform and sell.
6 Proven Tips for Designing Labels That Sell
1. Stand Out with Originality
In a crowded market, originality speaks volumes. Your label should reflect your brand’s personality while staying far from generic or overused styles. A distinct design makes your product instantly recognisable and memorable. Also, make sure it includes important functional elements like barcodes and contact details.
2. Design for the Packaging
A well-designed label should seamlessly match the shape and structure of your packaging—whether it’s a wrap-around, front-and-back set, or a custom cut. Finalise your content and visuals before determining the size and layout to ensure the label fits perfectly and complements the product’s shape.
3. Prioritise Readability
Looks matter, but clarity wins. Use legible fonts, appropriate sizes (never smaller than 7pt), and sufficient contrast between background and text. Whether it's product name, ingredients, or branding, make sure your label is easy to read, even in low lighting.
4. Master Typography
Typography can make or break your label. Limit your use to two or three complementary fonts to keep it clean. For a modern and unified look, using variations of one font family (like bold, italic, or caps) works just as well. Organise text logically for better impact.
5. Leverage White Space
White space isn’t empty—it’s powerful. It helps separate elements, making your label look organised and premium. Especially for sectors like skincare, wellness, and baby products, minimalist layouts with smart spacing create an impression of sophistication and trust.
6. Choose Materials and Finishes Carefully
Once your design is ready, choosing the right material is the next big step. Think practically—will your product be refrigerated? Exposed to moisture or sunlight? Choose materials and finishes that suit both your branding and environmental conditions. Always request a sample to ensure colours, clarity, and texture are just right.
Why Work with AA Labels Design Services?
We don’t just print—we collaborate. Our in-house design team is here to help turn your ideas into reality with precision and care. Whether you're starting from scratch or refining an existing concept, we offer creative solutions that match your goals.
Here’s How You Can Help Us Help You:
Send a High-Quality Logo
Vector files (AI, EPS, or PDF) are best for print clarity and scalability.
Share Your Brand Vision
Mood boards, sample designs, or colour preferences allow us to better understand your style and expectations.
Provide Your Product Packaging
Sending a sample bottle, box, or container allows us to measure accurately and tailor your label design for a perfect fit.
Discuss Finishing Options
Want a premium look? Ask us about spot UV, embossing, or hot foil stamping. These enhancements can make your product pop on the shelf.
UK Wine Trends: The Importance of Strong Label Design
The UK wine industry has seen significant growth, especially in regions like Sussex, Kent, and Hampshire. Sparkling wine remains a top seller, but English still wines and red varieties are also gaining ground. As more wineries aim to sell internationally, packaging and compliance have become just as important as the wine itself.
Navigating International Regulations
Selling abroad is now easier than ever, thanks to digital platforms—but labelling requirements vary. Since December 2023, wines exported to the EU must list allergens, energy content, and nutrients, either directly on the label or through QR codes (E-labels). Your labels need to be compliant and professional.
Trends in Packaging: More Than Just Bottles
While traditional bottles are still popular, canned wine is rising fast, especially for convenience-led consumers. From picnics to festivals, canned formats are modern and mobile. Labels on wine cans provide a cost-effective way to stand out, especially for limited-run or seasonal batches. Digital printing makes it easy to achieve sharp, custom designs in any quantity.
Design That Sells – Let’s Get Started
Whether you're creating a luxury label for a new wine line, a bold sticker for a product launch, or eco-conscious packaging for a wellness brand, AA Labels is your trusted design and print partner.
And right now, we’re making it easier than ever to upgrade your product presentation:
🎁 Enjoy 20% OFF on all packaging and roll labels
🎨 Get 50% OFF our professional design service
This is a limited-time offer—perfect for businesses ready to take their branding to the next level. Get in touch with our team today and let your labels do the talking.
