In today’s highly personalised and data-driven marketplace, your labelling strategy plays a key role in how customers engage with your brand. One of the most efficient and effective ways to customise your packaging is through Variable Data Labels, allowing every label to carry unique content tailored to specific products, customers, or operational needs.
At AA Labels, a trusted UK-based label specialist, we offer a comprehensive variable data service designed to bring flexibility, functionality, and creativity to your labelling, starting from just £50
What Are Variable Data Labels?
Variable data printing, also known as variable information printing, enables you to print labels where each one carries different data, like barcodes, serial numbers, QR codes, personal messages, or even unique images. This powerful technology allows you to personalise packaging, manage compliance, or track inventory, all while maintaining high-speed production.
Types of Variable Data Labels
🏷 Barcode Labels
The classic form of variable data printing, barcode labels are essential for stock control, pricing, and retail operations. First used in UK stores in 1979, barcodes remain an integral part of supply chains across every sector.
📱 QR Code Labels
Unlike barcodes, QR codes are two-dimensional and can store a much larger amount of data. Easily scannable by smartphones, QR codes are widely used in marketing, product traceability, promotions, and regulatory compliance.
🔢 Sequentially Numbered Labels
Sequential numbers help businesses track assets, batches, or transactions. From raffle tickets to inventory tags, AA Labels can quickly print simple or complex sequences from your database or a generated number system.
✏️ Variable Text & Image Labels
Customise your labels with dynamic names, messages, or even unique graphics. Perfect for marketing campaigns, personalised gifts, or special edition products—your designs can even include colour and metallic finishes for added impact.
When to Use Variable Data Labels
1. Retail & Product Labelling
Retailers rely on barcodes for stock management and point-of-sale integration. If you sell through third-party stores or online platforms, barcode labels are essential.
2. On-Pack Promotions
Use QR codes or unique codes to direct customers to exclusive offers, digital experiences, or competitions. Peel-and-reveal labels with variable data are excellent for multi-use promotions and loyalty campaigns.
3. Product Personalisation
You don’t need a huge budget to create memorable, personalised packaging. Whether it’s a customer name or a unique slogan, we can help you produce individualised labels easily, with prices starting at just £50.
4. Regulatory Compliance
Industries like cosmetics, pharmaceuticals, and food & drink often face strict labelling rules. QR codes can be used to meet legal requirements without cluttering the label, especially helpful for small packaging formats.
5. Product Authentication
For luxury goods and high-value items, variable data is a smart way to protect against counterfeit products. Add unique verification codes or tamper-evident features to reinforce brand trust.
6. Asset Tracking
Sequential and barcode labels make it easy to track internal assets, tools, and equipment. If your business uses scanners or warehouse systems, variable data labels are a must.
Why Choose AA Labels?
As a UK manufacturer, AA Labels combines cutting-edge digital printing technology with a hands-on approach to customer service. Whether you need 500 or 50,000 labels, we ensure your project is delivered accurately, efficiently, and affordably.
What You Get with AA Labels:
Full support for barcodes, QR codes, numbers, personalised text/images
Printing from your data files or generated sequences
High-speed production and quality control
A wide range of label materials, finishes, and adhesives
Fast turnaround and UK-based support
Pricing starts at just £50 for custom variable data projects
Get Started with Variable Data Labels from £50
From enhancing product presentation to enabling smart tracking and regulatory compliance, variable data labels offer flexible and valuable solutions for modern businesses.
📩 Our variable data printing service starts from only £50, making it a cost-effective option whether you’re a startup, SME, or large brand.
Need help getting started? Our experienced team is here to assist you—whether it’s designing your labels, working with your database, or selecting the right materials.
👉 Contact AA Labels today for a personalised quote, professional guidance, or a free sample pack.
AA Labels – Smart, Personalised Labelling Solutions. Made in the UK. Trusted by Thousands.
